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By: Charles Lamb, Joe Hair, Carl McDaniel, Marc Boivin, David Gaudet & Kim Snow
Marketing
Title: TEST BANK for MKTG 5th Canadian Edition by Charles Lamb, Joe Hair, Carl McDaniel, Marc Boivin, David Gaudet & Kim Snow - Complete, Elaborated & Latest. ALL Chapters [1-18] Included & Updated #CanadianMarketingEssentials #IntroToMarketing #EthicalMarketingMatters #MarketingStrategyTools #MarketingAnalytics #ConsumerBehaviorInsights #B2BMarketingSolutions #SegmentationAndTargeting #CustomerRelationshipManagement #ProductInnovationStrategies #RetailAndSupplyChain #PricingStrategyCanada #MarketingCommunicationPlan #DigitalMarketingTrends #SocialMediaForMarketing Part 1: Marketing - Let's Get Started Chapter 1: An Introduction to Marketing Chapter 2: The Marketing Environment, Social Responsibility, and Ethics Chapter 3: Strategic Planning for Competitive Advantage Part 1 Case: Uber-izing Food Delivery Shows Limitations Part 2: Analyzing Marketing Opportunities Chapter 4: Marketing Research and Analytics Chapter 5: Consumer Decision Making Chapter 6: Business Marketing Chapter 7: Segmenting, Targeting, and Positioning Chapter 8: Customer Relationship Management (CRM) Part 2 Case: Indigo Where? Part 3: Product Decisions Chapter 9: Product Concepts Chapter 10: Developing and Managing Products Chapter 11: Services and Non-profit Organization Marketing Part 3 Case: Hershey's Focus on Innovation Part 4: Pricing Decisions Chapter 12: Setting the Right Price Part 4 Case: Pricing Tactics at Costco Part 5: Distributing Decisions Chapter 13: Marketing Channels and Supply Chain Chapter 14: Retailing Part 5 Case: Apocalypse...Soon? Part 6: Promotion Decisions Chapter 15: Marketing Communications Chapter 16: Advertising, Public Relations, and Direct Response Chapter 17: Sales Promotion and Personal Selling Chapter 18: Social Media and Digital Strategies Part 6 Case: Connection in a Contagion Title: TEST BANK for MKTG 5th Canadian Edition by Charles Lamb, Joe Hair, Carl McDaniel, Marc Boivin, David Gaudet & Kim Snow - Complete, Elaborated & Latest. ALL Chapters [1-18] Included & Updated
Price: $36.00