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By: Greg Marshall & Mark Johnston
Marketing
Test Bank for ISE Marketing Management 4th Edition by Greg Marshall & Mark Johnston #MarketingManagement #MarketingEducation #BusinessStudents #MarketingStrategy #ISEMarketing #MarketingTextbook #MarketingProfessionals #BusinessEducation #MarketingSkills #MarketingCourse #TestBank #StudyResources #MarketingPrinciples #MarketingPlanning #MarketingAnalytics Part One: Discover Marketing Management 1. Marketing in Today’s Business Milieu 2. Marketing Foundations: Global, Ethical, Sustainable 3. Elements of Marketing Strategy, Planning, and Competition Part Two: Use Information to Drive Marketing Decisions 4. Market Research Essentials 5. Marketing's Analytical Side 6. Understand Consumer and Business Markets 7. Segmentation, Target Marketing, and Positioning Part Three: Develop the Value Offering —The Product Experience 8. Product Strategy and New Product Development 9. Build the Brand 10. Service as the Core Offering Part Four: Price and Deliver the Value Offering 11. Manage Pricing Decisions 12. Manage Marketing Channels, Logistics, and Supply Chain Part Five: Communicate the Value Offering 13. Promotion Essentials: Digital and Social Media Marketing 14. Promotion Essentials: Legacy Approaches and Personal Selling ISBN10:1260381919 | ISBN13:9781260381917
Price: $32.00