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By: Michael Guolla, George Belch & Michael Belch
Marketing
Title: TEST BANK for Advertising & Promotion 7th Edition by Michael Guolla, George Belch & Michael Belch - Complete, Elaborated & Latest. ALL Chapters [1-19] Included & Updated #AdvertisingAndPromotion #IMCPerspective #IntegratedMarketingCommunications #MarketingStrategy #ConsumerBehavior #BrandPositioning #CreativeStrategy #MediaPlanning #DigitalMarketing #SocialMediaMarketing #PublicRelations #SalesPromotion #DirectMarketing #MarketingEducation #GuollaBelchBelch Chapter 1: Integrated Marketing Communications Chapter 2: Working with Agencies for IMC Chapter 3: Consumer Behaviour and Target Audience Decisions Chapter 4: Communication Response Models Chapter 5: Setting Objectives for IMC Chapter 6: Brand Positioning Strategy Decisions Chapter 7: Creative Strategy Decisions Chapter 8: Creative Tactics Decisions Chapter 9: Measuring Effectiveness for IMC Chapter 10: Media Planning and Budgeting for IMC Chapter 11: Broadcast Media Chapter 12: Print Media Chapter 13: Out-of-Home Media Chapter 14: Sales Promotion Chapter 15: Public Relations Chapter 16: Direct Marketing Chapter 17: Internet Media Chapter 18: Social Media Chapter 19: Evaluating Issues for IMC Title: TEST BANK for Advertising & Promotion 7th Edition by Michael Guolla, George Belch & Michael Belch - Complete, Elaborated & Latest. ALL Chapters [1-19] Included & Updated
Price: $36.00